Former Spice Girls member Victoria Beckham has implemented two significant changes to mitigate losses at her fashion brand, Victoria Beckham Holdings Limited. In a recent Bloomberg interview, she stated, “We reduced our price point and merged the two brands we had into one,” aiming to produce high-quality collections without compromising affordability.
Beckham emphasized the challenge of creating “considered” pieces using premium fabrics at a reachable luxury price point. When asked about potential impacts from tariffs imposed by President Donald Trump, she said the company would be “monitoring the situation very closely.”
Founded in 2008, Victoria Beckham Holdings Limited is co-owned by Beckham, her husband David, Simon Fuller, and private equity firm NEO Investment Partners. With offices in London and New York, its flagship store is on Dover Street in Mayfair, London, and products are available in 230 stores across 50 countries.
Despite experiencing million-dollar losses, the company has seen improvements, with its pre-tax loss declining from £3.1 million in 2022 to £2.9 million in 2023. Beckham revealed that she worked closely with the then-CEO, Marie Leblanc, on restructuring efforts, addressing finance and logistics, which are often less exciting topics for creatives.
Leblanc left the company in October, and Ralph Toledano took over as interim CEO. In April, Victoria Beckham Holdings Limited announced the appointment of Sybille Darricarrère Lunel, a former Dior executive, as the new CEO.