Jimmy Fallon, Alexandra Cooper, Steph Curry, and the Jonas Brothers were all part of Google’s recent Pixel event, showcasing the tech giant’s investment in both AI and celebrity talent.
The “Made by Google” keynote opened with an impressive video montage featuring various celebrities passing a phone to one another, starting with podcaster Alex Cooper and followed by notable figures like NBA star Steph Curry, golf pro Bryson DeChambeau, and F1 driver Lando Norris.
Jimmy Fallon appeared in the intro and later hosted the event, maintaining the star-studded theme throughout. During a demo of Pixel’s texting platform, Fallon’s screen displayed recent messages with Curry, Cooper, Joe Jonas, and others. Additionally, some celebrities joined onstage for live demonstrations, including Cooper, who highlighted Pixel’s photo editing capabilities, and Peloton instructor Cody Rigsby, who tested the Pixel Watch 4.
Kareem Rahma from SubwayTakes also made an appearance, introducing a pre-recorded video criticizing the return of wired earbuds as a fashion trend.
This year’s roster of celebrity appearances marked a notable increase, reflecting Google’s strategy as its advertising business continues to thrive amidst the ongoing competition for AI talent. Prior to the event, Google announced a partnership with Curry, who will act as a “Performance Advisor” across several of its divisions.
The event concluded with Nick Jonas joining Fallon on stage to present a music video filmed on the Pixel 10 Pro, emphasizing the integration of celebrity culture into technology launches. Rick Osterloh, Google’s Senior Vice President of Platforms and Devices, hinted that this year’s event was designed to be “pretty different,” celebrating groundbreaking technology alongside its star-studded lineup.